Volvo in Sailing – Turning the Tide of Sport
Volvo has been at the helm of world sailing for a generation and has changed the face of the sport through its award-winning worldwide portfolio, the Volvo Ocean Race and the Volvo Youth Sailing ISAF World Championship.
The Volvo Ocean Race is the world’s premier, prestige round-the-world race for professional sailors and crew, the toughest, roughest race on earth, frequently referred to as the ‘Mount Everest of Sailing.’
And, in keeping with Volvo’s cross-sponsorship strategy of encouraging future generations, Volvo, through the Volvo Ocean Race also sponsors the annual Volvo Youth Sailing ISAF World Championship, which takes place in Istanbul, Turkey in July 2010.